2021 National Conference
Reunited & Reignited
12:30pm ET | Doors Open
1:00pm ET | Networking & Registration
1:30pm ET | Opening + Ask & Give
2:00pm ET | Panel: Balance is in the Eye of the Beholder
Coming out of a year where many moved to remote, and work and life boundaries blurred, this panel looks to have a deep and vulnerable discussion on finding a work-life balance that fits your life. Dr. Rachel Talton of Synergy Marketing Strategy; Marti Bledsoe Post of a’partently; Holly Koskinen of American Electric Power; and Nikki Stoughton of COTA, share how they have defined balance throughout their personal and professional lives despite society’s standards.
About the Speakers:
Moderator, Dr. Rachel-Yvonne Talton is CEO of the award-winning firm Synergy International Limited, Inc. Synergy’s purpose is to help organizations inspire, connect, and engage with customers to flourish and grow. Synergy uses a unique combination of expertise in brand research and leadership and diversity, equity and inclusion to better understand consumer, employee and community behaviors and leverage opportunities for growth. In addition to Dr. Rachel’s success as an entrepreneur, she is an award-winning published scholar and keynote speaker in the areas of leadership, diversity, employee and consumer engagement and trust.
Dr. Rachel serves on the Board of Directors of the Cuyahoga Community College Foundation, the Akron Community Foundation, as well as JumpStart Inc. She also served on the Board of Directors and Executive Committee of Destination Cleveland, where she chaired the Marketing Committee for six years.
Panelist, Marti Bledsoe Post is the author of Retrofit: The Playbook for Modern Moms, published in fall 2019, and the founder and CEO of a’parently. After a twenty-year marketing strategy career, combining motherhood with executive roles at fast-paced digital agencies, Marti realized the modern workplace wasn’t made to support today’s parents. Marti founded a’parently to achieve parental inclusion via employer-led programming and strategic planning. From executive coaching to training of managers and front-line working parents, the firm combines modern curriculum development and research techniques to create an employee experience that works for working families and benefits their employers.
Panelist, Holly Koskinen is a tenured creative with 15 years experience, a graduate from the Columbus College of Art & Design, and currently is a Senior UX Designer for American Electric Power. Her digital UX and brand identity design work has won multiple awards from Graphic Design USA. Holly’s career has taken her through all aspects of the employer spectrum: holding positions in corporate, in advertising agencies, serving as a contractor and briefly working for herself. When her health started to fail at 30, she knew there had to be change; she needed a more balanced approach to living and working in the field of design. She is passionate about wellness, tech, creating beautiful and effective user experiences for customers, analytics, branding and her personal hobby: competitive pinball.
Panelist, Nikki Stoughton is an accomplished, award-winning marketer who has enjoyed working in the Central Ohio area most of her life. Her strength in organization and internal bridge-building took her down a path of leadership and management for strategic and creative marketing projects and that is where she found her comfort and joy. Thanks to Together Digital connections she has found purpose and balance accomplishing what she does best in a way that quite literally benefits all of Central Ohio and Planet Earth. To complement her professional talents she pursued her certification as a Life Coach with the purpose to help other hard-working women find their life/work balance. Because life should always come before work.
3:00pm ET | Mimosa/Champagne Toast
At our very first gathering in 2016 there were mimosas. Since then, it’s become a tradition—a way to celebrate ourselves and our accomplishments. So on September 16, we toast. It’s been a hard year and a half. Let’s celebrate the wins big and small, the lessons learned, and the coming together to support each other. *a non-alcoholic option will be available
3:15pm ET | Keynote Conversation : Fireside Chat with Joanne Friess & Nichole Barnes Marshall of Bath & Body Works
Co-keynote guests Nichole Barnes Marshall, the VP, Chief DEI Officer, and Joanne Friess, SVP of Digital Marketing & Creative at Bath & Body Works Direct share the lessons they learned over 2020 amidst a global pandemic, social unrest, and economic uncertainty. Discover the power these 2 departments, working in lockstep, achieved and how they are defining a future of Digital + DEI.
About the Speakers:
Nichole Barnes Marshall currently serves as Vice President and Chief Diversity, Equity and Inclusion Officer for L Brands, the world-renowned retailer of the iconic brands Victoria’s Secret, PINK, and Bath and Body Works. She leads the development and implementation of inclusion and diversity strategies for L Brands’ 80,000 associates worldwide.
Nichole has a robust background with over 20 years of expertise in DEI leadership, Talent Acquisition, and Community Relations. Before joining L Brands, Nichole was Global Head of Diversity and Inclusion for Aon plc, where she established a framework of policy and practices that advanced Aon’s recognition as a top company for diversity and inclusion in the Insurance industry. She was also Senior Manager of Inclusion and Diversity for W.W. Grainger, Inc., where she led the successful execution of Grainger’s inclusion and diversity strategies. She also previously worked for Aon in the roles of Director of Community Affairs and Diversity Recruitment Manager, where she demonstrated leadership in engaging employees in the community and attracting the best and brightest diverse talent. She has also served in HR leadership roles at Tribune Company and IBM Global Services.
As a result of Nichole’s innovations and leadership in diversity and inclusion, she has won numerous prestigious awards, including Diversity Woman Magazine’s Elite 100 Top Black Women Executives, Black Enterprise’s Top Executives in Corporate Diversity, Savoy Magazine’s Most Influential Women in Corporate America, Hive Learning Most Influential D&I Leaders, Who’s Who in Black Columbus and Chicago United Business Leader of Color.
Joanne Friess has been with Bath & Body Works for 11 years and has spent 20+ years in the e-commerce space. She currently leads the Digital Marketing and Creative teams at Bath & Body Works. Her primary focus is on ensuring the Brand priorities are syndicated across all digital channels to ensure a cohesive customer experience. With the ever changing macro environment, she is inspired and challenged by the role marketing must now play in delivering both strategies that drive business performance, as well as drive awareness of corporate commitments to fighting social injustice and other social issues.
3:35pm ET | Break
4:00pm ET | Panel: From CX to UX Design for Inclusivity
A panel of CX and UX experts on how to design for inclusivity within our digital and customer experiences–featuring moderator Lacey Picazo, Founder and Principal at Zoco Design; Executive Director of Customer Experience and CX Strategy at JP Morgan Chase, April Jones; Director, UX at CoverMyMeds, Anna Klatt; and Digital Solutions Director at Fusion Alliance, Amy Brown.
About the speakers:
Moderator, Lacey Picazo founded ZoCo on the belief that design has the power to create meaningful change and advance the human condition. With this as a guide, she served the Mid-Ohio Foodbank as the CX board co-chair, Innovate Ohio on the Citizen Interactions Board, Columbus Society of Communicating Arts as a President and board member, and the Modern College of Design as an advisory council member. Lacey is also a member of Invision’s international Design Leadership Forum.
Panelist, April Jones is the Executive Director of Customer Experience and Engagement for the Consumer Bank marketing division of JPMorgan Chase. April leads a team of digital strategists that innovate and implement capabilities and content intended to make it easy for customers to understand and manage money. She is passionate about merging UX design principles with great marketing storytelling to build an exceptional end-to-end customer experience. Before joining Chase, April served as a Mobile Marketing manager at Alliance Data Card Services, and Digital Marketing Manager at Victoria’s Secret. She’s a fan of big hair, Dr. Pimple Popper, and inappropriate laughter in staff meetings.
Panelist, Amy Brown is a Digital Solutions Director at Fusion Alliance. Amy works with Marketing and IT teams to craft digital experiences that make brands and customers more valuable to one another. She’s passionate about bridging the technical to the practical — and has had the opportunity to do so with a variety of B2B, B2C, and eCommerce organizations. During her 10 years working in the Digital Marketing and MarTech space, she’s spent her time partnering with Fortune 10 companies on their day-to-day marketing practices as well as global digital transformations. She’s a strong proponent of a customer-focused approach to her work, especially at home in Cincinnati, OH where her “customers” are her husband & one-year-old son.
Panelist, Heidi Munc is a user experience expert and creative problem solver. With over 20 years of experience, Heidi has successfully demonstrated the value of using design thinking to solve business problems in large organizations. She is a tireless advocate for both user-centered design and the power of leveraging the design process to solve large complex problems.
As VP of User Experience and Human Centered Practices, Heidi has assembled and led cross-functional teams that align business goals with user goals and deliver great experiences. Heidi and her team are accountable for experience strategy, design research, and creative for digital and traditional touchpoints used by consumers, agents, advisors, call center representatives and other internal associates across the Nationwide Enterprise. Her team not only improves experiences, but products and services as well.
Prior to Nationwide, Heidi led design teams at AOL and Netscape, and worked for serval mid-sized digital agencies.
Panelist, Anna Klatt is the Director of User Experience at CoverMyMeds. Anna leads a team of user researchers, designers, and strategists that work directly with product teams across the company to simplify healthcare. She started her journey in Healthcare IT 5+ years ago as a user insights analyst and is passionate about growing the UX discipline to amplify CoverMyMeds’ mission of helping patients get the medication they need to live healthy lives. Before joining CoverMyMeds, Anna obtained her Master of Business Administration (MBA) at OSU’s Fisher College of Business with a focus on Innovation and Design Strategy.
5:00pm ET | Ask & Give Breakouts
Attendees will be placed in a dedicated Ask & Give Circle.
One of the fastest ways to experience personal and professional growth is to leverage the power of your peers. Your peers face similar challenges in their roles, and can provide objective advice and perspectives that bosses, employees, and customers cannot. When peers come together to create a professional advisory group, it creates positive peer pressure that keeps you on your toes in a non-competitive space where you can share ideas, solve problems, and support one another.
Professional peer advisory groups, like our Ask & Give Peer Circles, give participants:
- Shared Experiences
- Diverse Perspectives
- A Safe Space to Learn & Grow
“Ask & Give circles are where the real magic of membership happens. I’ve seen real authentic and vulnerable moments transform the lives of members. Whether getting advice on an ask, sharing hard-won experience, or just witnessing the highs and lows of each other’s lives, it’s the one meeting I never want to miss.” – Austin Member, National Ask & Give Circle Chair. and Director of Business Systems at Khoros, Deb de Frietas
6:00pm ET | Networking Happy Hour
Speakers & Panelist
Nichole Barnes Marshall
Vice President and Chief Diversity & Inclusion Officer,
Bath & Body Works
Senior Vice President, Digital Marketing and Creative,
Bath & Body Works Direct
Executive Director, Customer Experience & CX Strategy
JP Morgan Chase & Co.
Founder & Principal,
Sr. Interactive Designer,
American Electric Power
Dr. Rachel Talton
Synergy International Limited, Inc.
For the health and safety of our members, speakers, and guests:
In light of the increase in COVID cases, we will be doing temperature checks, social distancing, and asking that you wear a mask unless eating or drinking. We also strongly encourage you to read our in-person waiver and be vaccinated (however, we will not be requiring proof of vaccination). These precautions may change as the number of cases and CDC recommendations change. (Updated 9/1/2021)
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