Q4 Virtual Summit
Digital culture is the product of the endless persuasive technology around us and the result of disruptive technological innovation. It’s applicable to multiple topics but comes down to one overarching theme; the relationship between humans and technology.
9:30 - 10:50 am ET
COVID-19. Racial justice. Divisive politics. A world quite literally on fire. As so many urgent issues reach new heights, how are companies expected to not only navigate these topics, but create meaningful impact on them? At the dawn of 2020, little of us knew our world would soon irrevocably change. In response to the uncertainty, Porter Novelli began regularly tracking public sentiment on issues and expectations of responsible companies. Hear from Whitney Dailey, SVP of Marketing, Research & Insights at Porter Novelli as she distills down insights from 10 studies analyzing the perspectives of 10,000 Americans over the course of 2020 and learn how brands can not only navigate this tumultuous time, but also engage in proactive and impactful ways.
- The latest data on consumer expectations of responsible brands
- How the major events of 2020 has caused an acceleration of Purpose-driven business,
- What marketers need to know to connect with the audiences of today on the issues they care about
Whitney Dailey guides agency brand strategy, marketing and thought leadership as Senior Vice President, Marketing/Research & Insights at Porter Novelli. With a strong background in Purpose, CSR and social impact issues, Whitney positions the agency for growth while furthering its legacy as a pioneer in Purpose communications. For nine years, Whitney has led the development of the agency’s award-winning research, such as the 2019 Porter Novelli/Cone Purpose Biometrics Study (named Top 14 Research Insights by Institute for Public Relations) and 2019 Porter Novelli/Cone Gen Z Purpose Study. Whitney has her finger on the pulse of all that’s trending within the world of Purpose, which makes her a sought-after after expert in the space from the podium and in client engagements. Whitney holds an MBA in environmental management and entrepreneurship from the University of Massachusetts, Boston and a BA in business administration from the George Washington University. She is a guest lecturer at Harvard University, Boston College, Boston University and Simmons College.
10:30 - 11:50 am ET
There is perhaps no more important and critical time to optimize your business for digital and social transformation than right now. COVID-19 has influenced almost every aspect of our lives, but it’s impact on how businesses build meaningful connections with audiences in a mostly-virtual world, is perhaps the most profound. In this session, you will learn about the top trends in social media marketing in a post-COVID online ecosystem and receive takeaways for how to start implementing these learnings in your role.
- The key trends brought about by COVID-19 changing how people behave on social media.
- The purpose social media serves for brands during COVID-19.
- How to pivot your tactics fit for purpose in the current climate.
Meredith Howard is a global social media leader and content strategist. Over the last ten years, she’s worked on award-winning digital content strategies for Fortune 500 brands such as Wells Fargo, Western Union, Morningstar Inc., and now at Deloitte. As a budding journalist, Meredith already understood social media’s benefit to publishers and reporters, but quickly realized its immense potential to help brands better connect with audiences. As a result, she traded in the traditional journalism track to pursue a career in social media and digital storytelling. In addition to her work at Deloitte, she serves as an Adjunct Marketing Professor at St. Edward’s and sat on the Board of Advisors for the University’s newly established MS Digital Marketing and Analytics program. She is passionate about continued learning and has worked with the global education organization, General Assembly, to build and teach technology and digital marketing-focused workshops for students considering a career change. She also volunteers her time supporting local women’s organizations and considers herself an advocate and steward of women’s issues and gender equality.
Working remotely may have many individuals and teams feeling moored on an island they can’t get off of. But, what if you didn’t have to wait until you were in person again to build those meaningful workplace structures and relationships that lead to happier, more productive workplaces? Join virtual facilitator Julie Wunderlin as she explores how to deepen relationships, use technology to your advantage at work, and how to build lasting work culture now that the “new normal” is just…normal.
Corporate culture, team building, leadership
When Julie Wunderlin got started, she was certain she’d be a playwright/director/actress triple threat. Now, she’s got 10+ years of experience working in the non-profit and professional services spaces and is a Facilitator/Marketer/Storyteller triple threat. Julie specializes in virtual facilitation and loves to collaborate with teams on strategic planning, corporate culture and ideology, and team-building both IRL or online. She earned her BA in Theatre and Creative Writing from Butler University and completed SIT’s Arts and Culture of Ghana curriculum at the University of Accra. She has been trained and mentored by two former GE executives as a facilitator, focusing on the Workout style of group facilitation. Her career has taken her from non-profits to the industry leader in creative and digital staffing. She’s worked for publicly traded companies, Tony award-winning theatres, a mom and pop shop above a garage, and in a tent nestled in the Rocky Mountains (seriously). Julie is a Kentuckian by birth, a Chicagoan by choice, and a new resident of the Bay Area. An ENFP and amateur home chef, Julie is likely knitting a blanket or a hat for a loved one in her time off
12:00 - 12:50 pm ET
We live in an age of “woke” marketing: brands supporting social issues such as feminism, LGBTQ equality, racial justice and the environment. Whether tech or CPG, what a brand stands for is increasingly part of a buyer’s purchase criteria.
Organizations need to win the trust of skeptical buyers, and connect on a deeper level through shared values. 64% of buyers believe brands can be a powerful force for change (Edelman.)
But, if these efforts are just lip service virtue-signaling, empowered consumers will expose brands for pandering (and harm the movements they are co-opting.) If they’re legit, brands are taking advantage of an incredible opportunity to build loyal customers while driving social impact.
What are the risks of woke-washed marketing? Where is the opportunity? This is a new era as marketing and social movements are colliding in real-time. And, we need new rules of engagement.
- The difference between meaningful brand support and pandering (with examples)
- The seven risks of performative brand allyship on brands and social movements
- How to navigate an age of accountability amid cancel culture and hashtag activism
Katie Martell is an unapologetic marketing truth-teller. She is currently working on Woke-Washed, a documentary and book exploring the collision of marketing and social movements. Follow her on Twitter @KatieMartell and subscribe to The World’s Best Newsletter at Katie-Martell.com
1:00 - 1:50 pm ET
Learn the fundamentals of storytelling through the lens of transmedia and immersive technology powered by consumer strategy. Move through fear to expand your reach, power, and possibilities via original narratives across mediums.
- Own your narrative.
- Focus on your consumer and create fans.
- Expand your story landscape.
With a Wall Street banking background and graduate education in law, finance, and media business, Dawn started her entertainment career at Creative Artists Agency (CAA), working next as a senior development + production executive at Will Smith’s company, Overbrook Entertainment. Managing a slate of projects in film and television with budgets ranging from $10M to $100M, she worked across major studios and networks, including Sony, Warner Bros, and Fox. She also launched their cross-content marketing (XCM) group producing virtual games, graphic novels, animation, and online story worlds for tentpole films.
She was recently the Head of Culture Strategy and Content Innovation at an ad agency leading the Samsung and Nike Women brands. A strategy and content specialist for women and millennials, she has consulted on campaigns for brands like Ford, Fiat, Kraft, and Xbox. Dawn codes, designs, and is a recent Virtual Reality (VR) fellow with Facebook/Oculus.
Obsessed with futurism and technology, she is passionate about expanding the contemporary content narrative. Dawn is the founder of Koi Story Studio, a lifestyle and publishing platform for melanated women where original stories, podcasts, and audio fiction becomes an immersive, global community.
A corporate view on the value of diversity especially in technology. Delve into some of the sources of bias and exam remedies that we can participate in to make the workplace more equitable for everyone.
- Diversity as strength
- Big problems deserve bold solutions
- Everyone has a role to play
Jennifer Henderson attended Rose-Hulman Institute of Technology. She is a certified agile scrum master and Certified SAFe® Program Consultant. Jen currently is the Senior Vice President of Software Services and Data Group Manager for Corporate and Institutional Banking at PNC. She formerly held the position of Senior Manager of Retail and Direct Technology at Capital One, Regional Director of Technology for POSSIBLE/WPP, and was the Chief Technical Officer and co-founder of Rovion, Inc. and Valley InfoSystems. Jen has long history supporting women in technology and LGBTQ+ causes. She was a board member of GLSEN Cincinnati, AIDs Volunteers of Cincinnati (AVOC), career development lead for the Chicago chapter of Women Who Code and chaired the Trans Queer Plus subcommittee of Out Front, Capital One’s LGBTQ+ business resource group. As an advocate for LGBTQ+ rights and for her work on transgender policies at WPP she was named Grand Marshal of the 2016 Cincinnati Pride parade. Jen is on the board of directors of Out & Equal and was honored to receive their 2018 “Outie” Champion of the year award.
2:00 - 2:50 pm ET
Paul Mealy is an industry speaker on a wide variety of design and technology topics, focused on helping companies develop a roadmap for innovation and emerging technologies. He has taught university courses on game programming and generative art and established innovation labs at Fortune 500 organizations. He has served as designer and architect for a number of wearable products, including Nike Fuelband, Microsoft Band, VR/AR headsets and more.
Ray Ball has been a champion of marketing for over 5 years, she started as a blogger then transitioned to a career in marketing at an agency where she managed over 40 social accounts successfully, including elite clients. She launched BallR Media in 2015, and as a Creative Project Manager, she has since worked with a host of renowned clients locally and internationally, helping them to develop creative, rational, and result-driven campaigns, building frameworks for project execution and simplifying the complex process of brand development.
Kimberly Calvin is an Everlasting Gobstopper® filled with enthusiasm, strategy and engineering. Using her engineering backbone and previous experience in both the academic and private sector, she delivers strategies for applications in embedded solutions and IoT using an end-to-end, fused engineering approach tailored to bring mutual value to consumer and company. Her passion for the reinvention of smart, connected products and services plays into the creation of her own consulting company, NotBoxed Creations. NotBoxed Creations focuses on solving business problems and engaging in opportunities that guide consumer and industrial clients on how to protect their market share through the implementation of a durable ongoing customer engagement while reducing environmental costs. Outside of work, Kimberly spends her time rollerskating, playing soccer, tinkering with Techno-Fashion and has a passion for immersing others into the world of bedazzled technology.
Forbes Research key findings show that Diversity is a key driver of innovation and is a critical component of being successful on a global scale. Senior executives are recognizing that a diverse set of experiences, perspectives, and backgrounds is crucial to innovation and the development of new ideas. When asked about the relationship between diversity and innovation, a majority of respondents agreed that diversity is crucial to encouraging different perspectives and ideas that foster innovation. – Today we’ll discuss more about why and how.
Sadie Daryan is a performance and brand marketing leader with a passion for delivering full funnel strategies through the marriage of creative and technology. Her background includes +10 years of marketing experience in the highly competitive and fast-paced e-commerce industry.
Karen Fassio leads a team at Mircosoft with specializing in product marketing, program development, digital experience, martech, automation, operations, campaign and content strategy, go-to-market, community, analytics and data science. Together, they empower their channel ecosystem for inclusive growth and impactful change. She also sits on the board of directors for Friends of Youth —an organization supporting young people with access to community, education, and a continuum of resources to help youth achieve successful, sustainable adulthood—and is a proud co-founder and strategy advisor for Women in Cloud, a community centered initiative in support of women tech entrepreneurs.
Kimfer Flanery-Rye is a seasoned professional with 20+ years of experience with a diverse background in art, design, communication, training, digital marketing, brand strategy, executive leadership, design thinking, and organizational development. Along with being the Founder & Principal DEI Consultant & Facilitator of MyKimisms, LLC, she is an Adjunct Professor teaching MBA students in the areas of Creativity and Innovation and online students about Design Thinking. She also holds an MBA in executive leadership.
3:00 - 3:50 pm ET
We are going to discuss trends and topics concerning how the digital landscape is changing and how communication and collaboration are changing with it.
Technology is playing an ever more important part of our work lives, regardless of industry so we want to break down the how and why businesses need to change in order to succeed. Slack playing a part in that as well.
- Understand the key components of collaboration strategy
- How to execute of projects in a remote-world
- How to improve inclusion in your workplace
4:00 - 4:50 pm ET
Wrap the day up by connecting with amazing womxn in digital in a virtual happy hour with guest host Rachael Green of Rach Green Cocktails.
Learn how to make a winter version of the Together Digital meetup staple mimosa. A winter-mosa cockatil kit can be purchased (as an add on) with a swag gift by December 4th to have it shipped to you! Or, grab your own ingredients:
- Mini bottle of champagne
- Cranberry juice
Katie MartellHost & Producer, Woke-Washed
Kimfer Flanery-RyeDiversity, Equity, Inclusion & Culture Consultant
Sean DonnellAccount Executive, Slack
Facilitator, Julie Wunderlin Consulting
Digital and Social Media Lead, Deloitte
Karen FassioDirector WW Partner Marketing, Microsoft
Sadie DaryanHead of Market Activation, EMEA Markets, Global Marketing, eBay Inc.
Head of Digital, Fusion Alliance
Consultant & Owner, NotBoxed Creations
Ray BallFounder, BallR Media
Jennifer HendersonSenior Vice President – Software Services & Data Group Manager, Corporate and Institutional Banking, PNC
Jeremy GoldsteinSolutions Engineer, Slack
Facilitator, Julie Wunderlin Consulting
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