Twin Cities Together Digital | Re-think your Marketing (Members only)
May 28 @ 6:00 pm - 7:00 pm EDT
Do you find yourself shifting your marketing strategy due to COVID-19? You’re not alone. From advertisers and event planners to content strategists and PR professionals, we’re all being asked to shift how we work and interact with our coworkers, customers, and prospects. In this virtual event, we’ll hear from Caitlin Tvrdik, Global Vice President of Marketing at Lift Brands, about how her teams are adapting their marketing strategy during the unique time. Lift Brands is a fitness company and franchisor, with sub-brands including Snap Fitness, 9Round Boxing International, Yogafit Studios, Fitness on Demand, Steele Fitness, TruMav, and Fitness On Demand.
This will be the first of a series of online Twin Cities Together Digital events focusing on real-life company examples of transitioning to virtual direct-to-consumer experiences.
Caitlin Tvrdik, Global Vice President of Marketing, Lift Brands
After growing a small digital marketing agency into a well-known local powerhouse and guiding the agency through several growth stages as CMO, Caitlin decided to make the jump to corporate, choosing a company that fit her personal values and passion for wellness. In January 2017 she came onboard with Lift Brands as Global Director of Marketing. After just one year, a global rebrand, website overhaul, annual conference, and many other initiatives under her belt, Caitlin progressed to Global Vice President of Marketing where she leads multiple teams of marketers across the world. Caitlin leads these teams to push and innovate the brands across 26 countries, serve over 800 franchisees, and connect with over 1 Million members.
Lift Brands is parent company to a number of fitness brands including Snap Fitness, 9Round Boxing International, Yogafit Studios, and Fitness On Demand, a virtual content platform for streaming workouts. The Snap Fitness franchise has brick and mortar gyms in 22 countries, with over 1,500 gyms open today serving more than 1 Million members.
ABOUT TOGETHER DIGITAL:
Today, Together Digital, formerly Women in Digital, is nearly 2K members strong. Funded by our founding and original members, our organization is truly built by us and for us.
Our events have attracted over 40,000 women and our power network grows by the day. Most of our members are referred by each other.
The power of our network grows by the day as members trade Asks & Gives: their digital expertise and know-how, professional development insights and friendship.
After just a few months of membership, our members report they feel more confident and more equipped to elevate their career at a faster pace.