How AI is Transforming Digital Marketing | Christina Kay, VP of Marketing at RevOps | Power Lounge S2E9


Gain insights on real-world examples of using AI to improve customer experience & drive revenue growth. Be inspired to embrace new technologies and work towards greater innovation and diversity.

S ome key takeaways:

  • You don't have to be techy to use AI
  • You deserve a seat at the tech table
  • Dare to be you


Christina Kay is the VP of Marketing at a leading B2B eCommerce tech company. With over 15 years of experience, Christina is an expert in driving growth through data-driven strategies and innovative technology solutions. Before joining ResellerRatings, Christina held leadership roles at several technology companies, where she led successful award-winning campaigns to increase brand awareness, increase customer satisfaction, and drive revenue growth. Christina is also a frequent speaker at industry events (i.e. Demand Gen Report's B2BSMX/B2BMX and HubSpot's INBOUND) and has been featured in various publications with ZoomInfo, Exceed.AI, HubSpot, and Retail TouchPoints on topics such as customer engagement, growth, demand gen, UGC, RevOps, data-driven marketing, and AI. She is an award recipient of Demand Gen Report's B2B Technologist of the Year, Zapier's First Marketing Ops Award, and Cleveland's Top 25 under 35.

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Read more about the case studies mentioned in this episode:

Christina's AI Zapier marketing walkthrough:

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