Q3 Virtual Summit
TWO days of workshops, panels and sessions focusing on the power of pivoting your business and/or career.
Design & UX
- Design Thinking
- Design for Digital/Interactive
data & tech
- Big Data
- Storytelling with Data
Strategy & Marketing
- Content Planning
- Dev Leadership
- Dev Opps
Talent & Soft Skills
- Professional Development
October 8, 2020
8:00 am – 8:15 am et
Opening // Welcome
8:15 AM – 8:55 AM ET
How to look at pivoting as something you should always do—not only during crisis.
Karen shares her story of being an expat, coming to the USA to build a life and eventually a business.
- The power of trial and error and how we, as women, have always been pivoting – and that this is not new to us
- Triumph under fire, and how to be resourceful enough to make challenging decisions and take on something new How to move forward even when we feel like we are taking two steps forward and three steps back
- The Freedom of not knowing what’s around the corner, and how to dig deep and how to find your inner grit for the long haul
Karen Gamba is an International Public Speaker and Moderator. She brings a background in business development and marketing strategy and has worked with senior corporate executives across industries ranging from: Private Equity and Real Estate to Sports & Entertainment.
9:00 AM – 9:55 AM ET
Build or refine your Digital Marketing or Social Media Strategy in this interactive workshop. You’ll learn a proven method to successfully craft a compelling strategy that gets results.
Allison Chaney is the Chief Digital Training Officer at Boot Camp Digital and one of the most experienced Digital Marketers in the industry. Allison has over 20 years of digital marketing experience, working with B2B and B2C companies of all sizes including Cisco, NASA, Idaho Potato, Porsche, FTD, Blue Cross Blue Shield, Dominos Pizza, Mane ‘n Tail, UPS, Fresh Express, Timbertech, and Synchrony Financial (formerly GE Capital). Allison is passionate about helping businesses and individuals turn their digital marketing into money by getting better results faster.
When things seem uncertain, most people seek stability and structure. It’s comfortable and safe. You may have been next in line for promotion, that raise, that new role, and then a pandemic comes along. You know you can do more and you know feel that now might be the best time to make a change. How can you be certain it’s the right decision? Rather than asking “What do you have to lose?”… Now is the time to ask… “What do you have to gain?”
This interactive session will invite and challenge the audience to consider what they can do to realize their career ambitions.
Sara Bartlett (she/her) is Owner of MOD Network, a consultancy focusing on organizational and professional development. She specializes in working with experienced professionals who feel stuck and know they can achieve more.
With retail and service industries shut down, Brn Digital was able to pivot our client’s offerings and content, almost overnight. We porch dropped ring lights and props to the team, and we were off to the masked races.
By the end of the week…end. We had all the content and media pivoted to support what would become the “new normal”. Learn what we did, why we were positioned so well to not skip a beat and how we flipped Covid the bird by flipping the content, flipping the narrative, heck, we flipping helped keep sales UP for industries that were struggling. You will take away actionable tools and ideas for your team and clients. My energy level at 9:00am is off the charts. So come fueled.
Deidre Hazelbaker, Owner of brn Digital: With over 10 years of experience in Graphic Design, Deidre started brn on a foundation for better connections between clients and agencies, based on intense consumer understanding. She wears many hats, including social media manager, strategist, analyst, content creator, community manager and media buyer. As a small business owner, and leader within the marketing community she knows how crucial it is to apply data into decision making.
10:00 AM – 10:55 AM ET
In this workshop Kate Lovejoy, VP of Operations at Adikteev, will walk you through what’s to come for your iOS efforts and how mobile app marketers can prepare.
Adikteev is the leading app re-engagement platform for performance-driven marketers, consistently ranked in the top 5 of the Appsflyer Performance Index. We help the world’s biggest app publishers increase retention, reacquire churned users, and drive incremental revenue. App publishers in gaming, ecommerce, on-demand, services, and entertainment rely on us to deliver made-to-measure strategies, creatives, and algorithms
Sample Adikteev case study here: https://www.adikteev.com/resources/idfa-report
It is critical now, more than ever, to have a strong online presence. Are you positioning for a career pivot or advancement? Are you looking to becoming recognized in your area of expertise or further staking your claim as an industry thought-leader? Whatever your personal professional goal, you need to be in control of your online narrative. No, this doesn’t mean blogging daily or posting on social media every hour, but it does take effort. Learn the few small moves you can make now, for big impact for your online brand.
Brandi Rand is a wife, mom to two boys under 5, and an award-winning marketer at Burrell Communications, where she leads African American social media marketing for Toyota. In her 12+ years in the industry, Brandi has launched digital and integrated campaigns for many brands including AT&T and Uber, and has led social media and influencer activations at events from the College Football Championship to the Soul Train Awards.
Details coming soon
11:00 AM – 11:55 AM ET
Patty Bullington, Stacey Ramero, and Jessica Loomer will be talking about Accessibility, Universal Design, why they matter, and how to get started, along with some tips and takeaways for those who may not have their own Accessibility team within their organization. One of our colleagues who will be co-facilitating the workshop is low vision herself and will speak firsthand about the assistive technology she uses and why accessibility matters.
As Director of Accessibility for Charter Communications, Patty focuses on outreach, training and communications. In 2019, Patty transitioned to accessibility after 15 years in ad sales with Spectrum Reach as head of marketing, and later leading the brand team.
Stacey Romero leads Learning for Spectrum’s Accessibility Center of Excellence, which is part of Spectrum’s Design Agency. In her role, she is responsible for ensuring that Spectrum employees are enabled to incorporate accessibility and universal design best practices and empathy into their work, whether it is web developers, learning professionals, or customer facing employees.
With over 10 years of Project Management experience – Jessica brings a different perspective as she focuses on Accessibility. At age 27, Jessica Loomer lost her vision to a rare genetic eye disease called Leber’s Hereditary Optic Neuropathy. Her diverse background and drive to advocate allowed her to follow her passion and works on the Accessibility team as an Architect at Spectrum.
Attendees will be able to immediately implement techniques to build an authentic—but professional—personal brand and image that exudes Executive Presence online.
Topics to be covered include:
- Practical ways to increase competence and confidence by curating an image that is in alignment with your desired personal brand despite working remotely.
- Harnessing the power of color to influence and build relationships.
- Maximizing the return on your closet investment by knowing how to wear what you already own.
Morgan A. Wider is the founder of Wider Style, a style consulting firm based in Atlanta, Georgia. Before launching her business, Morgan studied Economics a Georgetown University and spent 10 years growing several retail businesses with her knowledge of merchandising, apparel production, pricing strategy and international development.
Morgan’s consulting firm is a manifestation of all her passions: shopping for a great bargain, making great style accessible, delivering results and helping other women live their best lives.
As a wardrobe stylist and speaker, Morgan now advises executives, entrepreneurs and college students on how to increase their performance through their image.
Collaboration is a key part of any business, but it becomes especially crucial in times of rapid change. Unfortunately, many organizations are still struggling to pivot due to internal structures that create barriers to effective teamwork. As leaders and change agents we can cultivate a culture of collaboration by bringing design thinking mindsets and methods to our interactions with colleagues. Together we’ll co-create ideas for breaking down silos and experience methods we can use to intentionally design remote collaboration.
Doug Scamahorn is the Solution Director of UX Design & Innovation at Fusion Alliance. Armed with his agile mindset, appreciation for business, and a toolkit for human-centered experimentation, he works with clients to co-create a unique approach to customer experiences and product innovation initiatives. He specializes in design thinking methodologies, customer research, UX strategy and UI design.
12:00 PM -12:55 PM ET
Take a break from the conference and catch up on work. Join event attendees for a virtual co-working session and check your emails, talk out loud while designing, or think through that workflow with immediate input.
Noelle will focus on interview techniques to help the audience learn how to explain their transition from their former careers into new tech roles through expertly answering the “tell me about yourself question”, different types of interviews (panel, technical, indirect) and different methods to increase ones confidence on an interview when facing “imposter syndrome.”
Noelle Johnson is the Learning and Development Partner, and Cofounder of Johnson Squared Consulting, a Diversity Equity, and Inclusion company. In addition to this role, Noelle is the CEO of My Interview Buddy, a career services company. In this position she manages a team to help job seekers and works with organizations on LinkedIn, recruiting efforts and personal branding workshops for their staff. Noelle has been quoted in Forbes, Fast Company, NPR, and more. Noelle has given speeches and lead workshops on topics including; microaggressions, personal branding and LinkedIn, self advocacy at work allyship, and addressing internal unconscious bias.
One of the great things about conferences is the random run-ins with attendees in the halls, rooms and lunch breaks.
Well, grab your lunch (or your coffee) and let’s do some happen stance networking.
1:00 PM -1:55 PM ET
Has the current shift in our world changed the way you have to sell your product or service, or changed the way that your customer consumes or buys your product or service? Incorporating digital advertising is an effective way to reach your marketing goals by finding your customer wherever they are when they are looking for your product or service.
Having the right resume will determine if you get an interview or not. It will also determine the line of questioning during your interview. In this workshop, we will work with you to develop your purpose statement and cover key points of resume writing to ensure you get that next interview. Come prepared with a purpose statement and a draft resume from which to work. Be ready to share so you can get the most out of this workshop.
Jen Wells as been in the digital marketing and emerging technology space for nearly 20 years. She began her career in PR and Digital Project Management. After working at quickly growing firms and seeing the frustrations of finding the right talent, Jen transitioned to the recruiting space. Today she is the owner of a staffing, recruiting and consulting firm that helps growing teams attract, hire onboard and engage their talent. She also works with individuals who are making career transitions or looking for their next role by helping them with their resumes and cover letters, LinkedIn profiles, mock interviews and more.
In today’s customer-driven world, it’s critical to understand how consumers are interacting with your brand along their journey. A customer journey map is a great tool to create a shared understanding of your customer’s experience with your business. If you haven’t created a customer journey map before or if you’re looking for ways to expand the impact and benefits of mapping, join me for a discussion ranging from the how-tos to the what nows. In this meetup, we’ll cover: -the organizational benefits of mapping -the difference between customer journey, service blueprint, and customer ecosystem mapping -how to create journey maps from start to finish -how to use them once they’re created
Kristin has spent her career perfecting a proven approach of aligning business goals with strategies to grow businesses. This involves everything you might associate with modern marketing including brand development, go-to-market strategy, customer acquisition, and customer experience strategy.
2:00 PM -2:55 PM ET
Make an ask.
Participate in Ask & Give breakout sessions focused on your next career move.
Together Digital Ask & Give Exchanges give participants a chance to connect with each other in a virtual peer circle format. Whether you have a situation you would like to walk through and gain feedback on, or if you just want to tune in, these sessions are a great resource.
October 9, 2020
12:00 PM – 12:15 PM ET
Opening // Welcome
12:15 PM – 12:45 pm ET
A Time of Change: Personal Pivots, Curious Challenges, and Potential Opportunities
As we face challenges in our working lives wrought by the pandemic, we increasingly depend on ourselves and our personal ability to create stability and resilience in the face of much unpredictability and change. Stability and resilience come from actively managing anxiety and stress, key factors that can lead to emotional fatigue and burnout. In this short talk, I will reflect on the pandemic as the cause of pivotal shifts in our working lives, discuss challenges many are facing, consider some opportunities that are arising, and offer some thoughts on creating stability and building resilience. I will also touch on the power of community, and the ways in which now, more than ever, we need supportive professional communities and networks.
Dr. Elizabeth Churchill is a Director of User Experience at Google. Her field of study is Human Computer Interaction and User Experience, with a current focus on the design of effective designer and developer tools. She established and leads research for Material Design, Google’s Design System (material.io), and for Flutter (flutter.io). Churchill has built research groups and led research in a number of well known companies, including as Director of Human Computer Interaction at eBay Research Labs in San Jose, CA, as a Principal Research Scientist and Research Manager at Yahoo! in Santa Clara, CA and as a Senior Scientist at PARC and before that at FXPAL, Fuji Xerox’s Research lab in Silicon Valley. Working across a number of research areas, she has conducted and published research, designed prototypes, and taught courses at a number of universities. She has more than 50 patents granted or pending, 5 co-edited and 2 co-authored books (Foundations for Designing User Centered Systems, available in English and Chinese, and Designing with Data), and over 150 publications in theoretical and applied psychology, cognitive science, human-computer interaction, mobile and ubiquitous computing, computer mediated communication, and social media. She has been a regular columnist for the ACM’s interactions magazine for the last 10 years.
12:50 pm – 1:50 pm ET
“8 Minutes and 46 Seconds” is the length of time a Minnesota’s police officer pinned George Floyd to the ground while he says more than a dozen times “I can’t breathe”.
Prior to watching this horrific and life-changing event, my business – Synergy, which was founded in 2002, had been focused on leadership development, marketing research, and about 30% of it was focused on diversity, equity, and inclusion (DEI). When COVID-19 hit our business (and so many others), I was not sure how we would survive, since so much of our work occurred in-person.
Since our founding, I had always called DEI my GodJob. After watching the death of Mr. Floyd on May 25th, two things changed. First, my GodJob must become my day job. Secondly, I thought I needed to go back to school and get every tool possible to serve corporations, nonprofits and government entities to fight systemic racism every day. So, four days later, I registered at Cornell University’s Diversity & Inclusion Certification – which I have since completed. Today, more than 85% of our business is focused on helping organizations to become more culturally competent.
I look forward to sharing how you can pivot your business toward your purpose and change the world in a meaningful way.
Dr. Rachel-Yvonne Talton is CEO of the award-winning firm Synergy International Limited, Inc. Synergy’s purpose is to help organizations inspire, connect, and engage with employees and customers to flourish and grow. Synergy uses a unique combination of expertise in research, leadership and diversity, equity and inclusion to better understand consumer, employee and community behaviors and leverage opportunities for growth. In addition to Dr. Rachel’s success as an entrepreneur, she is an award-winning published scholar and keynote speaker in the areas of leadership, diversity, employee and consumer engagement and trust.
Focus on employee engagement intersecting with working parent and caregiver flexibility and contribution — all while working in this new normal of 2020.
Emily Detroy is an employee development enthusiast with a background in creative staffing, recruiting, digital project management, leadership training and adult learning strategy. For the past 13 years she has worked for Creative Circle and currently am our VP, Learning + Development and a founding member of our DEI Committee. She is a proud working mom of two great kids and love the city of Chicago which they call home.
The Central Ohio Transit Authority (COTA) celebrated a record year in 2019, with new services and initiatives that helped ridership skyrocket to its highest in 31 years. However, when the COVID-19 pandemic hit Central Ohio, a statewide lockdown and reduction in service left COTA to limit their mobility to essential trips only. This webinar will show how the two-time Outstanding Midsize Public Transportation Authority in North America decided to reinvent instead of recover, and address the impact of COVID-19 and a national reckoning against systemic racism. Hear from the leaders of COTA’s Reinvention Task Force about how they developed innovative and equitable mobility solutions by learning more about the customers and communities they serve.
Dr. Alexis Yamokoski joined the Central Ohio Transit Authority (COTA) in January 2020, as the authority’s first Chief Marketing and Experience Officer. In her role, she guides COTA’s efforts to increase ridership through data-driven approaches to customer outreach, and by identifying enhancements to improve the customer experience. She has more than 15 years of strategy-driven marketing experience, including serving as Executive Vice President of Strategic Client Services for The Shipyard, a data-driven marketing consultancy firm, Director of Marketing for Thirty-One Gifts and Vice President of Brand, Strategy, & Design for Dublin, Ohio-based WD Partners. Throughout her agency experience Dr. Yamokoski has led brand strategies across numerous industries for a variety of clients including American Electric Power, Aramark, Bath & Body Works, Big Lots, Frigidaire, and Sonic Automotive.
Sophia Mohr is COTA’s first-ever Chief Innovation Officer. In her role, Mohr works to integrate innovative ideas across all divisions at COTA. She also works with public and private partners to address current and anticipated transportation challenges, utilizing data and analytics to review and advance new business practices and opportunities. Mohr comes to COTA from the private sector, working for 17 years at NetJets, a Berkshire Hathaway company headquartered in Columbus, Ohio. She joined Netjets in 2002 as a business analyst and ultimately became the company’s first Vice President of Owner Experience Design and Strategy. Under her direction, Mohr’s team designed and developed strategies to improve the customer experience for NetJets’ clients.
1:55 pm – 2:55 pm ET
A discussion on ways to ensure all your bases are covered when dealing with sudden changes in your marketing, strategy, CRM, creative, and production for your company, brand, and/or client.
With a knack for writing and strategy, Jasz Rae Joseph has been pursuing her passion for digital marketing for six years by helping clients in a variety of industries find their voice and get found online. As an Online Marketing Strategist at SyncShow, Jasz works with growth-oriented B2B companies to create holistic marketing plans that drive leads and increase brand awareness.
Ann Ehnert is the CRM and Loyalty Marketing Manager at Schnucks, a regional grocery store operating over 100 stores across 3 states. Ann works to create and optimize personalized customer experiences across multiple digital points of engagement. She believes email isn’t dead, data is valuable when put into action, and teamwork can’t be replaced. She resides in St. Louis, Missouri with her husband and two daughters.
Victoria Ziglar – As a creative entrepreneur with 7 years of experience in video production, digital marketing, and team management, Victoria thrives when crafting stories for passionate clients. Victoria founded Bright Coral with the goal of producing.
A discussion on ways to help our audience leverage the power of influence to change the trajectory of their career and/or business.
Sahar Paz didn’t grow up playing house, she played office. At the age of 13, she launched a baby and pet sitting company generating more cash flow than all the lemonade stands in the neighborhood! A natural leader with an active left-and-right brain, Sahar was 25 years old in New York City with a lucrative career in Finance and bored out of her mind. Inspired to share what she learned in business, she pivoted and dedicated herself to feeding the entrepreneurial voice of teenagers by founding Free Your Star Foundation. The nonprofit partnered with low-income high schools in Brooklyn with credit-earning programs written by Sahar herself.
Audrey Anthony is passionate about conscious social media and influencer marketing practices. With that motivation, she founded a mission driven marketing agency, Vitamin C.
Shalya Clay is a brand coach and web designer – helping you clarify your offer by leveraging the emotional intelligence behind your aesthetics to build a respectable brand.
Moderator: Kimberly Lee Minor
A discussion on ways to help our audience understand how to support rapid change (and get everyone “rowing in the same direction”) in their business due to cultural and societal influences.
Chisa Chervenick is an attorney and human resources legal compliance consultant with AnthonyLaw, LLC. Her expertise includes discrimination and harassment, employee relations investigations, ADA reasonable accommodations, and leadership training and development.
For 15+ years, Katherine Forbes has helped companies build brands and market products. Her experience ranges from building and launching co-branded products at Martha Stewart , to on- and off-air marketing strategy at Disney/ABC, to B2B and sales enablement at Sunrise Senior Living. She is now the VP of Marketing at Creative Circle, where she proudly helps the most brilliant creative and marketing professionals find the job or career of their dreams.
Nubia DuVall Wilson is a B2B and B2C expert who has developed and implemented marketing and public relations campaigns for brands big and small worldwide for more than a decade. She started Cielo Consulting in 2015 to support entrepreneurs and small to mid-sized businesses, with a focus on People, Places and Products. Her professional career began at Real Simple magazine where she wrote articles in the Special Projects department; three years later she pivoted to PR. Throughout her career in PR and marketing, she has developed strategic partnerships, managed media relations and developed social media campaigns for luxury lifestyle and hospitality brands like Bacardi Travel Retail Global/USA and its portfolio (Bombay Sapphire Gin, Grey Goose Vodka, Dewar’s Scotch), Marriott Hotels, Mustique Island and Preferred Hotel Group.
Moderator: Renee Hribar
3:00 pm – 3:55 pm ET
Storytelling is an art. We are all wired for a good story. We crave it. We get intrigued by good storytellers who are like magicians and change our minds to believe in what is happening in front of our eyes. But in world of business and technology, storytelling with data is key. There is no surprise that presenting data and information in story form maximizes the effectiveness of business issue/mission. We can create deeper emotional responses in our audience when we present data and facts in story to convey why we should do the next big thing or the next big project. Our attention spans are getting smaller so we need to get better and better at storytelling with data. Let’s hear from Harpreet who will share the key principles of how to be a magician and engineer at the same time.
Harpreet Kaur is a 1st gen Senior technical product manager at Microsoft with proven track record of leading business/ digital transformation, managing teams and shipping high quality products/solutions. She is well known speaker and thought leader across the industry on the topics not limited to technology, personal/career branding and diversity & Inclusion. When she is not doing her these jobs, she can be found to be just a mom of 2 and an abstract artist.
Details coming soon.
Shirkydra Roberts is the founder and CEO of Impact, Aspire, Motivate Enterprises (I.A.M.E.). She is a also a Motivational Speaker, Life Transformation Coach, #METOO Advocate, and Published Author. Shirkydra also serves as an Engineering Officer in the United States Navy. Her passion to change lives started on her journey towards healing from child abuse. She always found herself speaking at Women’s Empowerment Conferences, Black History Events, and Open Mic Nights that she hosted for artist to come into an environment to express themselves unapologetically.
Details coming soon.
Shareese Evans began her career in Learning and Development over 12 years ago in the communications industry in her native Hoosier state of Indiana. She now resides in Dallas, Texas where she manages and consults a team of over 3,000 leaders with ADT Security LLC for the past 4 years. In her spare time, she is passionate about empowering other young women in collegiate workshops and seminars.
4:00 pm – 5:00 pm ET
Right now, coronavirus is dominating all forms of media, but there’s something that everyone is missing—what comes next. A PR pro with over a decade of experience Annie Scranton will share her beliefs for what the media landscape will look like for the next two, four, and six months post coronavirus. She’ll also discuss how traditional PR tactics will have to change in this new climate, how agencies can get prepared now for what the future will hold.
Annie Pace Scranton proudly started Pace PR ten years ago, in May 2010. Prior to forming Pace Public Relations, Annie worked for eight years as a seasoned television producer, booking for major networks such as CNN, Fox News, CNBC, MSNBC & ABC. TV is definitely a specialty of Annie’s, combining her unique understanding of behind-the-scenes television producing, alongside her unparalleled list of contacts. Pace PR has multiple clients on national + local TV every day, including CNBC, Fox News, HLN, MSNBC, Fox Business Network, Bloomberg TV, etc. Highlights of client work include working with travel company darling Away in their first two years of business, assisting with media relations efforts, and landing numerous Tier 1 placements for their brand.
Details coming soon.
Monica Cravotta is a senior marketing executive with 20+ years of experience driving strategy and performance for high growth companies from early-stage to enterprise. Her background includes marketing leadership roles primarily in tech and retail as well as consulting for consumer brands and non-profit. Monica is currently Vice President of Marketing for WP Engine, a leading WordPress technology company that enables companies of all sizes to build and power extraordinary digital experiences on WordPress. Her expertise and passions include building go-to-market programs, shaping the stories behind differentiated, purpose-driven brands and products, and supporting teams and the people around her in achieving their personal and professional fulfillment — especially women. She is the founder of “Sheroes,” WP Engine’s employee resource group.
5:05 pm – 5:20 pm ET
Together Digital Ask & Give Exchanges give participants a chance to connect with each other in an authentic structured conversational format. Whether you have a situation you would like to walk through and gain feedback on, or if you just want to tune in, these sessions are a great resource.
5:30 pm ET
Everyone needs a little help at times and when we are working as hard as we do and focused on all of the other aspects of life, it is difficult to find the authentic support that we need to share a work related problem, to find the right doctor in a new neighborhood or a friend to share life’s ups and downs.
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