“Success” Needs a Rebrand | Kelly Ferraro, Head of Growth at Hometeam Global Content | Power Lounge S1E17

Learn what it takes to define success for yourself along with digital leader, coach, and consultant Kelly Ferraro. 


The current construct of success doesn't work for women: it needs a rebrand. It is not jagged, triangle-shaped like some mountain to climb. It is softer — more like a circle. When we view success as a choice we can lead from vision, dream bigger, feel the expansion and are more likely to hit goals. 

You'll also learn: 

  • Discover what makes you whole. 
  • Get clear on what you want out of your life and career 
  • We need to rebrand ”success” and make it work for women 


Kelly Ferraro is a digital leader, coach, and consultant with over 16 years of experience working for some of the world's largest brands — Facebook, Ogilvy, and Diageo, to name a few. She is currently the Head of Growth at Hometeam, a Global Content film production company with over 500 filmmakers worldwide who just wrapped NBC's ”American Song Contest” and three seasons of NBC's ”The Voice.” She cut her teeth in digital marketing and advertising, and most recently she lead a team of solutions consultants at Facebook delivering over $1BN in revenue across 1,000 advertising agencies. In her career, she has led high-performance teams and fast-scaling companies to success through her ability to set a bold vision, lean into each player's strengths, and inspire co-creation and realization of big ideas. During the pandemic, Kelly found herself unsatisfied with ”working motherhood” in a corporate context and left her career at Facebook to step out on her own and start her own coaching and consulting company. She currently coaches mothers seeking work-life balance and works with business clients on a contract basis. Kelly holds a BA from Rutgers College, a JD from Catholic University, and certifications in Strategy from Columbia Business School, and leadership coaching from Lightyear Leadership. She is a wife, mother of two young children, Liam (5) and Evi (3),a fitness and movement enthusiast, and currently resides in Austin, TX.

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