Digital IQ
Masterclass
12 Guest, 12 Months, 1 Year of Knowledge Growth
Monthly Masterclass Series
Elevate your digital skills with our Monthly Masterclass Series. Dive into an array of must-have skills, from Design and Content Creation to SEO and Data Visualization. Led by industry experts. And free for members.
12
Female Speakers
12
Masterminds
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Email Marketing
Description:
Any marketer will tell you there is a lot of power in email marketing, but it’s most effective when customized to your audience and their needs. In this session, we’ll cover ways to level up your email marketing game, including:
- How to get people on your list
- The importance of a subject line – and how to create a good one!
- How to create content that makes your audience excited to get your emails.
- Tips & tricks on formatting emails
- The value of buttons and a call-to-action
- Mistakes to avoid
About the Facilitator:
Nicole Krug founded Social Light in 2009 to help make the Internet a friendlier place by providing the tools and training small business owners need for success online. Through Social Light Nicole helps clients hone their digital marketing strategies to bring more exposure to their brand while boosting the bottom line. With a focus on digital brand management, social media, web development and email marketing, Nicole understands small business goals and how to meet them.
April 17th, 2024
11:00 AM EST
Nicole Krug
Founder, Social Light
May 16th, 2024
11:00 AM EST
Danielle Hennis
Founder, Make It Memorable
Data visualization
How many times have you been in a presentation where the presenter showed a table, and said, “I know you can’t read this, but…”It’s tempting to fill your slides, pages, and messages with everything you know and all the data. But your audience can’t process everything and really just wants to understand your message. In this session, we’ll talk about how you can get to the core of your message, show data that highlights your story, and provide additional resources to help on your dataviz journey.
About the Facilitator:
Danielle Hennis, founder of Make It Memorable, is a presentation consultant, graphic designer and teacher. She uses her background in psychology and graphic design to help clients take their complex ideas and turn them into powerful presentations, lessons, and visual stories. She specializes in designing memorable and influential slides that help the audience gain a deeper understanding of the topic.ligned.
Leadership
Description:
You’ve trained all your career to be a leader, you are craving inspiration, affirmation, and reinvention. Leadership is a continuum infusion of new perspectives and outside inputs, and community is a “safe” space with the opportunity to accel.
Learn and share with the community how you Lead in the Moment.
Moments may be one and done or they may be a series of ripples that grow into something Big.
We will unpack the key leadership themes of 2024.
About the Facilitator:
Marva Bailer has been recognized at the 2023 Game Changer by Scarlett Abott, a fearless female tech leader who is never afraid to disrupt the status quo. As a purpose-driven executive leading billion-dollar teams at IBM, Amazon, Twilio, Splunk, and start-ups. Featured guest: Fox News, MSN, NBC, and News Nation. 2023 National Indie Excellence Awards Winner for her book Be Unexpected. Non-profit and advisory board member. Leo with a love of learning, deep relationships, family, and shoes.
June 12th, 2024
11:00 AM EST
Marva Bailer
Vice President of Business Development, Globility inc.
July 17th, 2024
11:00 AM EST
Dixie Robberts
EVP, Integrated Creative Strategy
Social Media
Description:
Join us for an enriching session on navigating the social media landscape, where we’ll decode the art of identifying the perfect platforms for your business or clients. In this one-of-a-kind experience, you’ll learn:
✨ Strategic Platform Selection:
Uncover the secrets behind identifying the most impactful social media platforms based on audience demographics and business objectives.
✨ Guiding Stakeholders with Finesse:
Hone the skills to eloquently lead clients and stakeholders through the ‘how’ and ‘why’ of your chosen social media approach.
✨ 360 Marketing Integration:
Elevate your marketing prowess by seamlessly incorporating social media strategy into broader initiatives. Learn to weave it into the fabric of PR, Events, and influencer marketing for a holistic and effective approach.
About the Facilitator:
As EVP of Integrated Creative Strategy, Dixie has spent the last 8 years overseeing digital content, campaign, and influencer strategy for a wide range of clients. Notable career mentions include launching eyewear brand, Zenni into the Esports arena, helming the digital rebrand of ‘90s darling, Caboodles, and building the award-winning “Soundtrack of Empathy” campaign with pop superstar, MIKA. Before joining HangarFour, Dixie spent 3-years as a copywriter at Warby Parker.
Project Management
Description:
Transform project management and lead change with empathy! Join our Mastermind session focusing on Implementing Change with Empathy. Explore empathy’s impact, develop leadership skills, enhance communication, and navigate resistance. Gain practical insights, personal growth, and actionable takeaways. Elevate your leadership and drive meaningful change. Join us in this immersive journey where empathy meets project management.
About the Facilitator:
Kristen Isaac, MPH is the Founder and CEO of Project Solved, a dynamic change management consulting firm specializing in crafting strategic solutions for organizations looking to strategically implement change. Kristen is dedicated to transforming organizations by providing the essential tools, training, and infrastructure to cultivate thriving teams. Kristen earned her Bachelor of Science from Howard University and holds a Master of Public Health from Thomas Jefferson University.
Aug 14th, 2024
11:00 AM EST
Kristen Isaac
Founder & CEO,
Project Solved
Past masterminds
SEO
Mariah Magazine
SEO Consultant & Educator, Mariah Magazine LLC
Marketing Analytics
Christina Inge
Founder, Thoughtlight
Content Planning and Creation
Molly Ruland
Ceo & Founder, Heartcast Media
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